About
Meet Louise Baker.
An applied neuroscience specialist who has spent a lifetime learning how the mind and body change, and how to make that change feel gentle, human and lasting.
Her story
From hypnotherapy to hard neuroscience.
Louise began studying hypnosis and human change, including counselling, coaching and psychotherapy, back in the early 1980s. Over four decades she became one of the UK's most respected practitioners, named UK Hypnotherapist of the Year in 2013 and training therapists internationally.
But Louise never stopped asking why these techniques work. That curiosity led her back to the classroom, to an MSc in Psychology and Neuroscience of Mental Health at King's College London and a postgraduate certificate in Functional Neuroanatomy at the University of Cambridge. Today she sits at a rare intersection: a seasoned, deeply human practitioner who can also explain, with scientific precision, what is happening in the brain and body when we feel fear, pain or calm.
That combination now shapes everything she does, from supporting people through the terror of a cancer diagnosis, to teaching spa professionals the neuroscience of touch, to helping build Vital, an AI-powered meditation app that puts personalised support in anyone's pocket.
What drives her
Making the science usable.
Louise's gift is translation. She takes the intimidating language of neuroscience and turns it into simple, teachable tools: practical techniques for calming the nervous system, managing anxiety, and reclaiming a sense of control when life feels overwhelming.
Her style is warm, empathetic and reassuring, but never vague. Clients and audiences describe a calm, soothing presence backed by genuine expertise. She helps you understand your own mind, and then hands you the means to change it.
Credentials & qualifications
A foundation you can trust.
Academic
- MSc, Psychology & Neuroscience of Mental Health, King’s College London
- Postgraduate Certificate, Functional Neuroanatomy, University of Cambridge
- Founder member, Applied Neuroscience Association
Professional practice
- Diploma in Hypnotherapy & Psychotherapy (Institute of Clinical Hypnotherapy)
- Certified Trainer of Hypnotherapy (American Board of Hypnotherapy)
- NLP Master Practitioner (The Performance Partnership)
- Certified in Havening Techniques, Time Line Therapy™ & EFT
Recognition
- UK Hypnotherapist of the Year, 2013
- International speaker & trainer (UK, USA, Malta)
- Speaker on the neuroscience of touch, Made for Life Foundation
Memberships
- The Royal Society of Medicine
- General Hypnotherapy Register (GHR)
- Complementary & Natural Healthcare Council (CNHC)
- Neuroscience Coaching Network
In print
Books she has contributed to.
SHINE
24 successful business leaders share how they inspire themselves and others, edited by Joan Scott. A number one bestseller in the UK, USA, Canada and Australia.
Retire Inspire 2
21 experts share their best advice on how professionals can achieve a totally fulfilling retirement, sooner. Louise is one of the contributing experts.
Want to work with Louise?
For speaking, training, or to simply understand how she can help, she'd love to hear from you.
Start a conversation